Real stories about regulatory issues, retailer policies and what they actually cost food and drink brands.
Market access
Belgium requires a NUT notification number for many foods sold on its market. Retailers like Albert Heijn check for it, and missing the number can stop your listing.
Retailer policy
Holland & Barrett enforces a tough internal claims policy on supplements, superfoods and functional drinks. Get a claim wrong and your SKU can be delisted across the chain.
Compliance risk
Incorrectly declared allergens are one of the top causes of food recalls in Europe. The fix is usually trivial - but the cost of getting it wrong rarely is.